Blog.  Blogging.  Is that really a word?

I don’t know about you, but the word “blog” just sounds…strange.  The first time I heard this, I thought the person had something stuck in his throat.  “Did you see his blog on ….”

“I’m sorry, I didn’t catch that…what did you say?”    Winky Face

It sounds to me like “Blah, Blah, Blah” and the funny thing is, in a sense, that is exactly what it is.

Today, blogging is a method to share information informally and spark conversation and engagement.  There is no “right” format, but here are few examples:

Thought provoking ideas

This could be a message.  Usually this takes the form of an article with typically about 300-500 words.  Shannan Vance-Ocampo has written some blogs and you can see a recent one here: Feeding the Four Thousand: What Brings You Bread

Promoting an Event

How have you historically “spread the word” about an event?  Perhaps a flyer, advertisement or mention in a newsletter or email?  We are so busy these days, and there are many important causes.  Following up your flyer with a blog post can provide a little more context for an event.  “In the old days,” we may have tried to get a write up in the newspaper.  A great example of this style of blog is in Donna Elia’s blog post talking about the importance of a Troy Area United Ministries Event to raise money for the furniture program. Local Need: Have Fun While Making a Difference.

Sharing Information

Want to learn a little more about a subject?  Whether it is fitness and well-being, Communications in our Presbytery, or learning a little more about what work goes on in our Presbytery (Albany Presbytery Spotlight: Stewardship & Mission Interpretation Committee by Sue Laz), a blog is a great tool to share information.

There are personal blogs, rogue (trying to raise some eyebrows?) blogs, personal brand blogs, corporate blogs, and the list goes on and on.  In essence, it’s just a new way to share information in a world where mobile communication is a global reality.

Where do I post a blog?

So should you blog or start following blogs?  I think, Yes!  Here are just a few good reasons:

  • Raise visibility to a cause
  • Share information easily
  • Build a community
  • Build credibility and authenticity
  • Stay in touch with those not always available
  • Grow ideas

Blogging can be a lot of fun!

In my previous article, I talked about the bigger picture.  Read more about how are communications tools can be leveraged to work together in: What does biology have to do with communications? and How the Right Website Strengthens Communications.


About Kim Deal

Kim was the Communications Manager for the Albany Presbytery from 2015-2019. Outside of her role, she is passionate about her family and inspiring people to grow and contribute in meaningful ways. She also attends Brunswick Church where she enjoys singing with the women's ensemble, Grace Alone.

The purpose of the Albany Presbytery Blog is to share information, tell stories, and promote the mission and ministry of the presbytery, synod and beyond. While the breadth of this medium is intentionally broad, it is not a platform for opinion pieces related to business coming before the presbytery unless designed as part of an initiative to provide a diversity of viewpoints at the direction of the presbytery. Exceptions to this policy may be brought to the presbytery officers who will determine appropriateness of submissions.