Stop. What device are you reading this on? Is it your mobile phone? Tablet? Laptop or desktop computer?
A couple quick data points:
- 53% of email is being opened AND read on mobile devices. [Experian “Quarterly email benchmark report” (Q3 2014)]
- Currently there are more mobile users than desktop for both Facebook and Twitter.
In order for you to connect, engage, and communicate, a responsive website is a must.
Firstly, why is a website important? Can’t I just do a Facebook page?
A website is important to act as your information repository. When people search for information, the best results point to a web page. The result on a webpage is easier to find and digest. Once the content is housed in a webpage, you can easily talk about it in your communications channels such as newsletters, blogs, emails, Facebook posts, etc, and in each communication touch point, the reader is directed back to the website for more complete information.
What is a mobile responsive site or responsive web design?
Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with content stretched across a wider area, while a small screen can have that same content presented in a single column and links are sized to be read and used on that smaller display.
In each instance, the site automatically reformats the page to give the user a better experience suited to their device.
Why is this important?
- Super flexible for consumers
- Great user experience, delivering content more effectively
- Good investment: Responsive sites work well across many existing devices and should be a good investment as they will work this way for near future
- Content is recommended and more easily found in Google
As of April 21st 2015, Google began rewarding sites that are built responsively. By rewarding sites that are mobile-friendly, Google is effectively penalizing those that are not, making responsive web design an important factor in SEO (search engine optimization), which is basically the way people find content on the web.
There are many cost effective ways to develop a mobile responsive website and having a mobile responsive web design is no longer a trend, it’s a must! Having the ability to offer your information in an optimized experience, no matter what the choice of device, means you will expand your reach and will increase the chances you have to engage with your communities and reach new individuals.
In my previous article, I talked about the bigger picture. Read more about how are communications tools can be leveraged to work together in: What does biology have to do with communications?